TCR Brand Registration
Overview
To enable text messaging through RedFlag, your organization must have a registered brand and campaign with The Campaign Registry (TCR). This is an industry-wide requirement for 10DLC (10-digit long code) messaging to ensure compliance with carrier regulations and proper message delivery.
All organizations that send text messages to U.S. recipients through RedFlag are required to register their brand with The Campaign Registry (TCR). This registration verifies your organization’s identity with wireless carriers and ensures that your messages are recognized as legitimate business communications.
Without registration, messages may be blocked, delayed, or filtered as spam by carriers.
🛡️Note: The shared shortcode 444222 is being retired. Each organization will be assigned its own dedicated 10DLC number once registration is complete.
Brand Registration Responsibilities
RedFlag handles all campaign registration and submission to The Campaign Registry on your behalf. Your organization only needs to:
- Input brand information as listed on your W-9
- Enter brand contact information
- Select your preferred text messaging phone number
Once this information is provided, RedFlag manages the remainder of the campaign registration and provisioning process.
🛡️Note: If your brand is publicly traded, a verification email will be sent to the brand contact email provided in the registration form. The recipient must complete this verification step before registration can proceed.
🛡️Note: The brand contact email address must match the organization’s website domain (for example, if your website is www.company.com, your contact email must end in @company.com).
Why Registration Is Required
- Protect recipients from spam and fraudulent messages
- Improve message deliverability and throughput
- Associate messages with a verified business identity
- Ensure compliance with federal and carrier-specific messaging standards
Failure to complete registration may result in:
- Blocked or undelivered text messages
- Disabled text messaging capabilities within RedFlag
Information Required for Brand Registration
To register your brand, RedFlag (via our messaging provider) will submit your organization’s details to The Campaign Registry. Please provide the following information:
| Required Information | Description |
|---|---|
| Legal Business Name | The exact name listed on your W-9 or tax records |
| DBA / Doing Business As | If applicable, include your DBA or trade name |
| EIN / Tax ID | Must match the W-9 document provided |
| Business Type | Select “Private” or “Publicly Traded” |
| Business Address | Physical headquarters address (no PO boxes) |
| Website URL | The official website domain associated with your organization |
| Vertical / Industry | The primary industry category that represents your organization’s business type |
| Contact Information | Name, title, phone number, and email of your organization’s representative |
| W-9 Form | Required to verify your legal entity |
🛡️Note: If your organization has multiple locations, submit the corporate entity’s W-9, not the local location’s. The brand registration must reflect the legal corporate entity that owns or manages the locations.
Registration and Approval Process
- Submit Required Information: Provide your organization’s W-9 and requested details to your RedFlag Implementation Specialist.
- Brand Registration Submission: RedFlag will register your brand with The Campaign Registry (TCR) on your behalf.
- Brand Vetting and Scoring: Carriers assign a vetting score that determines your daily and per-minute throughput.
- Campaign Creation: Once your brand is approved, RedFlag will create your messaging campaign describing the type of messages you plan to send (e.g., emergency alerts, notifications, internal communications).
- Dedicated 10DLC Number Assignment: After approval, a dedicated text number will be provisioned for your organization, replacing the shared shortcode 444222.
- Confirmation: You’ll receive a confirmation once your registration is complete and your new 10DLC number is live in RedFlag.
Example Timeline
| Step | Description | Typical Duration |
|---|---|---|
| W-9 & Information Submission | Organization provides details | 1–2 business days |
| Brand Registration | Submitted to TCR | 1–3 business days |
| Vetting & Scoring | Carriers verify and assign score | 3–5 business days |
| Campaign Creation & Number Assignment | RedFlag provisions number | 1–2 business days |
🛡️Note: Timelines may vary depending on carrier review or vetting delays.
After Registration
- RedFlag updates your location with your dedicated 10DLC number.
- All outbound text messages will be sent from your new number instead of 444222.
- It is recommended to notify your recipients to save your new number in their contacts.
Sample message to recipients:
[Location Name]: RedFlag text messages will come from (XXX) XXX-XXXX. Please save this new number in your contacts.